This past weekend, Google announced that they have produced an automobile that can drive by itself. They have had a small number of cars drive themselves to rack up over 1000 miles on the road. Google also expressed that these same cars had tallied 140,000 miles with very little "human intervention". Google has invested many hours and technologies into this self-driven car in order to expand into a different direction of business.
Google's emergence into the automobile production shows that they aren't just an advanced search engine company, but a company with a broad outlook on future technologies. I believe that Google's ability to create new technologies will increase the advancements in today's life and it will only increase their strength as a company and economic force. Having great internet based technologies, I think that Google will be able to continue this investment of the self-driven car. The data that will have to be processed and used by the automobiles must be collected and separated into different sections of "Real-Time" data, in order for the car to function. I believe that Google has come into a field of technology that a very large portion of people will never try to conquer, but in my opinion, they are one of a few technological companies that have the ability to possibly succeed. The "artificial intelligence" that consists of networking and programming of real time data, "promises big gains in safety, efficiency and quality of life for everyday drivers" (NY Times). Google also said this; "Our automated cars use video cameras, radar sensors and a laser range finder to 'see' other traffic, as well as detailed maps (which we collect using manually driven vehicles) to navigate the road ahead" (PCMag). I believe that advancements in the "Real-Time" technologies that Google uses and continues to develop will only further the advancements in everyday life for consumers.
Google has really put themselves out into a new branch of technologies. I think they could possibly succeed only because they have such a great data, networking, and technological background that gives them an advantage into this under the radar development. Being able to create this self-driven car will not only advance Google as an economic power house, but it will allow advancements in safer driving for bad drivers and the people around them. Google is not the first company to invest time into this development, but I believe that they have one of the better chances of making this "model" into a reality. People look at Google and think they are just a search engine, as did I, but now reading about this self-driven car, I have been able to understand why Google has an advantage in creating this obscure technology. Google's large databases, in my opinion, will be the biggest beneficiary in the creation of the automated car. I think that having these databases will help Google to understand how they should network and process the information into and throughout the car. I believe that Google has taken an incredible leap into an extremely difficult product, but if a company were to successfully develop such a car, Google would be one to do so.
http://www.nytimes.com/external/readwriteweb/2010/10/11/11readwriteweb-googles-self-driving-car-is-just-the-beginni-3680.html?ref=technology
http://www.pcmag.com/article2/0,2817,2370598,00.asp
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